Make Your Brand Famous,Not You.
The 60-Day Behind-the-Scenes Founder Intensive is for women founders with $150K to $5M businesses who want to grow without making daily content a full-time job, exposing their family, or performing their expertise 24/7.
Human-led strategy. No AI clone. Built for founders who want visibility on their own terms.
Only 2 spots available.
Every growth strategy you have been handed comes with the same hidden price tag: live in public, or get left behind.
The content-forced tax
In wellness, social impact, and lifestyle, you are expected to perform like a lifestyle creator just to win corporate or B2B contracts. Your clinical expertise, mission, or product is not the product; your daily personality is.
The privacy cost
As revenue grows, so does exposure. Your family, your home, your patients, and your boundaries become collateral damage in a strategy that was never built with women founders in mind.
The dignity gap
You want to sell high-ticket outcomes based on your track record, certifications, or impact, not your aesthetic, your outfit, or your personal story.
You should not have to trade your privacy for revenue, or your daily life for reach. There is another way to grow, and it does not start with a ring light.
Only 2 spots available.
You were never supposed to be the show.
Another year of doing it the loud way is another year of a business that only works when you show up on camera.
Burnout is not a badge. A brand tethered to your face is a ceiling, not a strategy. The longer you wait to build the quiet version, the more your company depends on the one asset you cannot scale, you.
Only 2 spots available.
I built this because I almost had to choose between healing and revenue.
Toni Bubb, founder of LUNIA and Life Changer Ventures
Three months ago I started building LUNIA, a company born from the six months I spent in and out of hospitals, fighting for my life after a fibroid crisis, and finally waking up from an emergency hysterectomy. My 25,000-person LinkedIn audience felt like the wrong room for that story, so I opened Instagram. My first post hit 25,000 views, and instead of celebrating, I froze.
Do I really want to tell this? It was too personal, too raw, and too triggering while I was still healing.
That panic became the point. I had worked with founders before who wanted to stay behind the scenes, and now I was one of them. We should not have to pour our daily routines, family moments, or medical histories into a feed just to build a serious business. So I designed the 60-Day Behind-the-Scenes Founder Intensive for women like us, the ones who want revenue and recognition on our own terms.
I am a Voice archetype founder. I love a good stage, a meaningful post, and a story that matters. But I refuse to let my business depend on me doing it every day. If you want visibility without a 24/7 content job, you are in the right place.
Only 2 spots available.
Present with the people who matter.
How we take you out of the content engine, in 60 days.
A clear 4-step process to move your brand off your face and onto a system you own.
Audit where you are.
We look at what you are currently doing and, more importantly, how involved you actually want to be in your brand. The quiz starts this. The first call finishes it.
Build the plan and the budget.
We map out how to replace the daily content engine, which right now is you. You leave with a clear plan and a realistic budget to execute it.
Find your replacement.
This can be an existing team member, a brand ambassador, or a collaboration with a creator who loves the spotlight. Your job is the strategy. Their job is the camera.
Decide how you fill your cup.
Earned media, intimate interviews, small private rooms, a quarterly post, or a stage moment you actually want. You choose the rhythm. We build the system so your business does not need you to be the engine.
This is the method. Here is how to start.
This is not for everyone.
I would rather tell you now than take your money and disappoint you in week three.
You want to be the daily face of your brand and post on demand just to keep the algorithm fed. That is a different game and I am not your strategist for it.
You do not have an offer or service that already sells. This is not a zero-to-one build. You need at least $150K in trailing revenue so we have a real business to reposition.
You want a done-for-you agency to run your content while you stay in the driver's seat of every post. This is a strategy and systems build, not an outsourced posting service.
You are not willing to hand the camera to a team member, ambassador, or partner. If the founder must stay the only face, this framework will not fit.
Imagine your business without you in the frame.
- A brand people recognize before they recognize you.
- A calendar that isn't held hostage by content.
- Positioning, offers, and pricing built to scale without your face as the daily engine.
- A team and systems carrying the voice you would have used anyway.
- Revenue that grows without daily posts from your personal account.
- A private life that still feels private on a Tuesday night.
Only 2 spots available.
What quiet growth actually looks like.
No follower counts. No viral clips. Just the outcomes women founders came here for in the first place.
Reclaimed every week
Hours pulled back from content, DMs, and the algorithm, without losing a single sales conversation.
Built to replace you
A clear, written plan for who does what in your brand, so the business grows without your face as the daily engine.
Face-first marketing
No viral posts, no trending audio, no personal exposure required to make sales. The strategy does the work.
Outcomes reflect what founders build inside the Intensive. Results depend on how fully you run the plan we build together.
What is your Founder Archetype?
Four questions. One archetype. A crystal-clear picture of how you actually want to show up, so we can build a business around it instead of against it.
When you imagine your business in three years, you are…
The four archetypes
The Ghost
Fully behind the curtain.
The Insider
Quietly credible.
The Voice
Stages, not selfies.
The Spotlight
All in, on your terms.
What it costs to do nothing.
You keep paying yourself as the content creator.
A mid-level content lead runs $85K to $150K a year. That is roughly what you are quietly paying yourself in unpaid hours every time you post, film, edit, and DM instead of running the business. A year of that is a full salary you will never see, on top of the founder work that did not get done.
Your offer stays undervalued.
Every month you do not reposition your offer, you are leaving the premium pricing on the table. The buyers who would pay 2x or 5x do not find you, and the ones who do find you negotiate you down.
Your calendar becomes content.
The algorithm never sleeps. Without a plan, your growth depends on your daily willingness to show up, perform, and share. That is not a business model. That is a job with worse hours.
Your privacy becomes the payment.
The louder you have to get to be seen, the more your name, family, and personal life become part of the marketing. The price tag of visibility is not just your time; it is your peace.
Another year passes in default mode.
You will keep doing what every other founder is told to do. Posting more. Showing more. Hoping more. While the founders who build behind the scenes quietly pull ahead.
Only 2 spots available.
Quiet mornings. Loud results.
Two ways to grow quietly.
Whether you need 30 minutes of clarity or a full 60-day build, every engagement is private, and every seat is limited on purpose.
Founder Clarity Call
One sharp conversation to get clarity on your offer, positioning, and next move. Most founders use this as the qualifying call before applying for the Intensive; the fee is credited toward your Intensive engagement if we move forward within 30 days.
- Ask three or more questions
- Advice on packaging and pricing your offer
- Tips on your brand positioning and messaging
- Personal brand strategy
- $297 credited toward the Intensive if we move forward within 30 days
Become a Behind-The-Scenes Founder
The 60-day 1:1 build that replaces founder-as-content-engine with a brand and team that sells for you.
What you get
- Positioning, offer, and pricing rebuild (Week 1)$2,500
- Behind-the-Scenes brand voice and messaging system (Weeks 2 to 3)$2,000
- Team and systems handoff so your voice runs without you (Weeks 4 to 5)$3,000
- Private 90-day growth plan you fully own (Weeks 6 to 8)$2,000
- Eight weekly 1:1 strategy calls with Toni$4,000
- Text, voice message and email support between 10 a.m. and 8 p.m. CST$1,500
Or 2 payments of $4,000
Only 2 spots available.
In 60 days you will have a plan that takes you out of the content engine and back into the founder seat.
This is a working engagement, not a course. We meet weekly, and every deliverable is built together. You get strategy, clarity, and a plan you can execute. What you do with it is yours.
14-Day Clarity Window
If, after our first two weeks together, you do not have more clarity on your positioning, your offer, and the plan to take yourself out of the content engine than you had when you walked in, tell me. I will refund the balance of your engagement and part as friends. No forms, no defensiveness.
I only take two founders per month so I can stay deep in your business. This month's round is filling now.
Only 2 spots available this month.
What founders say after working together.
Years advising women founders
Executive audience built without a personal feed
Private 1:1 seats per month, on purpose
Revenue range of founders inside the Intensive
“Toni came into my life at the right time! She is the person I can bring my thoughts and ideas to that need refinement and she holds me to the highest standards. Somehow just knowing I'm going to be seen by her means I'm going to get clarity. She challenges me to think bigger. She is a vessel that allows her God given gifts and talents to flow through her, all she needs to do is show up fully as herself and my life is changed!”
“When I met Toni she was a patient of mine. She knew my potential as a healer and holistic doctor but it didn't mean my marketing, packaging and business strategy was on par with my skills as a healer. She helped me in ways I didn't know I needed. She came up with a plan that was easy to execute and helped me every step of the way. Anyone who is fortunate enough to work with her will not regret it.”
Only 2 spots available.
Answered before you ask.
Do I really never have to be on camera?+
Not unless you want to be. If your archetype is Ghost or Insider, we build the entire marketing engine without a founder-forward channel. If you are a Voice or Spotlight, we design a rhythm you can sustain, so you never have to post just to feed the algorithm.
What kind of founders is the Intensive for?+
Women founders in health, wellness, social impact, or lifestyle brands with $150K to $5M in revenue and a real business to grow. You want the brand known, not your private life on display. You have an existing offer or service that already sells, plus a team member, VA, or budget to hire one. You are willing to hand the camera off, not disappear entirely. This is for consultants, service firms, product companies, and mission-driven brands where the founder does not want to become the 24/7 personality.
Why only two spots?+
Because 1:1 means 1:1. Two founders per month is the ceiling that lets me stay deep in your business without turning this into a program with a group chat.
What if I actually love being visible?+
Then you are likely a Voice or a Spotlight, just like I am. We will design a founder-forward brand you are proud of, with a rhythm you can actually sustain. Nothing here is anti-visibility. It is anti-24/7 content.
Is this an AI avatar or clone of me?+
No. This is a 1:1 strategy and systems build. We do not create AI versions of you, automate your personality, or replace you with synthetic content. We build your brand, messaging, and team handoff so your real business can grow without you having to be the daily content engine.
Build the business. Keep your life.
If the loudest version of growth is not for you, this is your invitation to the quieter, more profitable one.
Only 2 spots available this month.
P.S. from Toni
If you have read this far, you already know something in your current growth plan is asking too much of you.
I am not anti-sharing. I am anti-24/7. You can take the stage, post when you want, and tell the stories that matter. The goal is not to disappear. It is to build a business that does not fall over when you take a week off.
I only take two founders per month. If one of those seats is meant for you, take the next step now, before it is gone.
Only 2 spots available this month.